Summary of Document
The file contains a programme plan from Capital Radio Limited which was submitted as part of its application for an ILR station in London. The date of the plan is Tuesday, 16 October 1973. Capital Radio was awarded the franchise in December 1972.
The station planned a 24 hour service, interactive programming, live reporting on current affairs, and five 10 minute bulletins daily, and 2 to 3 minute bulletins hourly throughout the day. News was to be provided through subscription to London News Station. The stations own six journalists would focus on current affairs. The musical focus would be on popular music, with no extremes, and would alter throughout the day depending on predicted audience. Drama would consist of a Sunday matinee and a 15 minute serial in the morning on weekdays. They were also planning a comic strip of the air to be broadcast in the evening. The dramas would be London focussed, and would be offered as one-off broadcasts in the post-21.30 time slot.
The programming for women was aimed solely at the housewife, and contained interesting ideas on women’s emotional responses towards programming (see document below). Saturday afternoons between 15.00 and 19.00 would be dedicated to children’s programming. Other coverage areas included education, and religion, but the plans were vague. The section on religion mentions church, chapel, synagogue, meeting house and mosque, but seemed only to plan call-in type shows.
The weekday schedule would be as follows:
5.30 to 9.00 – music and traffic
9.00 to 11.00 – aimed at housewives with the aim of attracting men as well
(with the note “shopping news is obviously important”)
11.00 to 13.00 – music and features
13.00 to 17.00 – single subjects talkback
17.00 to 19.00 – music and traffic
19.00 to 21.30 – up-market sophisticated music along with cartoon strip of the air
21.30 to 23.00 – entertainment talk with entertainer’s choice of music,
23.00 to 1.00 – teenagers and young adults music and talk
1.00 to 5.30 – recorded music programme.
Saturdays from 9.00 to 13.00 would be a talk show with Monty Modly
Sundays would include pop music from 9.00 to 10.00, music and talk with David Jacobs from 10 until 14.00, a play in the mid-afternoon, and live concerts on Sunday evenings, chiefly of classical music.
Page 6, Women